Shopping History Horrors

Over a decade ago, when I was a teen, I bought a Star Wars book from Amazon (along with a dozen other books that summer), decided I didn't like it, and never bought or read another.

But Amazon remembers.  And every time I visit their website, it suggests a bevy of Star Wars books that I might like.

I can't make it stop.  I've tried.  I've tried.  I've tried.

The reason I can't change it is because when Amazon suggests an item that you might want, it will discount the price to help entice a sale.  Like all good systems, people began to game the system and force Amazon to recommend big ticket items so that they reduce the price (5% really adds up on a $2000 computer).  Once word got out, Amazon changed their policy to make it harder to guide their suggestions towards the items you were going to buy anyway.

I guess it shouldn't bother me so much.  But this all relates back to a simple fear that other people misunderstand my positions.  I suppose this entire post is built on that fear.